Cord Jefferson’s satire on the publishing business through a Black lens is many things. One thing it isn’t is the riproaring, one-liner stuffed, broad comedy which the trailer sells it as. By taking the ten best jokes and stitching them together, the marketeers have badly misrepresented this smart, painful, incisive, thoughtful – and yes, sometimes very funny – film. Ironically, despite the frustrations that this might cause, it seems appropriate for a story in which things are not what they seem, commercial imperatives trump artistic integrity and even vaunted literary prizes are hotbeds of pandering and intellectual shortcuts.

The cast is unimpeachable. Jeffrey Wright has never been better and is given a strong family unit comprising sister Tracee Ellis Ross, mother Leslie Uggams and brother Sterling K Brown. The early part of the story dismantles this strong family, forcing Wright’s hand much in the way that the St Valentine’s day massacre forces Joe and Jerry’s hand in Some Like it Hot. Only the incredibly convenient arrival of the perfect suitor for their live-in-maid strains credulity a little.

Based on what sounds like an unadaptable novel, the film’s unwillingness to settle for a single ending (or a single clear message) is probably the best way of taking the book’s style and finding a cinematic analogue, and Jefferson is careful to pave the way for this development in the way he structures and shoots some earlier moments (which include a lovely cameo from Keith David). He’s also careful to smudge the outline of what could have been too strident a moral, shading Issa Rae’s initially comical character with more depth and unafraid to make out hero seem like something of an asshole from time-to-time.

Possibly the best joke in the whole film, and one the trailer couldn’t spoil (so I will), is the conclusion of the literary judging process in which the three white jurors overrule the two Black ones on the basis that “It’s time to listen to Black voices.” Sharply satirical, but also oddly warm and even moving, this definitely isn’t what was sold to me, but is arguably better.